Hardward/IoT : Producing at scale is incredibly hard by @mjays


21 juil. 16


Martin Spindler@mjays



People tend to forget that the transition from product discovery into scaling is much harder in atoms than in bits.

1/14 Boutons Twitter
Reply Retweet Favourite


21 juil. 16


Martin Spindler@mjays



So arguing that hardware businesses, even of networked objects, enjoy an inherent first-mover advantage due to early discovery is… strenuous

3/14 Boutons Twitter
Reply Retweet Favourite


21 juil. 16


Martin Spindler@mjays



The real question is about who’s going to be first to reach critical network scale – i.e. a defensive moat due to Metcalfe’s Law.

5/14 Boutons Twitter
Reply Retweet Favourite


21 juil. 16


Martin Spindler@mjays



Nevermind that the usual discovery (read: startuppy) business tactics don’t work well in HW, due to longevity and financing issues.

7/14 Boutons Twitter
Reply Retweet Favourite


21 juil. 16


Martin Spindler@mjays



… then come into the market with industrialized scale. This presumes, of course, that you as an organisation can master software.

9/14 Boutons Twitter
Reply Retweet Favourite


21 juil. 16


Philipp Moehring u270cufe0f@pmoe



@mjays do you think there are any IoT or hardware startup successes? I assume you refer mostly to consumer products?

11/14 Boutons Twitter
Reply Retweet Favourite


21 juil. 16


Martin Spindler@mjays



@pmoe in terms of Consumer facing, there have been a couple of successes. but those quickly got reeled into big SW or established HW cos.

13/14 Boutons Twitter
Reply Retweet Favourite


21 juil. 16


Martin Spindler@mjays



And even online, first-mover advantages were mostly a mirage. Just ask Friendster how they did…

2/14 Boutons Twitter
Reply Retweet Favourite


21 juil. 16


Martin Spindler@mjays



The real question is about who’s going to be first to reach critical network scale – i.e. a defensive moat due to Metcalfe’s Law.

4/14 Boutons Twitter
Reply Retweet Favourite


21 juil. 16


Martin Spindler@mjays



Usually, being early in discovery is more of a hindrance in that than an advantage. You have to have burned customers to find value prop.

6/14 Boutons Twitter
Reply Retweet Favourite


21 juil. 16


Martin Spindler@mjays



So the unfortunate reality of HW businesses is that it’s a much better strategy to sit back and let the competition figure out what works…

8/14 Boutons Twitter
Reply Retweet Favourite


21 juil. 16


Martin Spindler@mjays



So HW/IoT businesses work for noone particularly well right now. Startups have issues with scaling, Incumbents w/ building software/networks

10/14 Boutons Twitter
Reply Retweet Favourite


21 juil. 16


Martin Spindler@mjays



@pmoe well, industrial/B2B is a different game entirely, mostly because the upside of increasing productivity is painfully obvious.

12/14 Boutons Twitter
Reply Retweet Favourite


21 juil. 16


Martin Spindler@mjays



btw, I have open capabilities for new consulting projects starting September. If these are things you need to think about, we should talk!

14/14 Boutons Twitter
Reply Retweet Favourite

mjays(13) pmoe(1)

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée. Les champs obligatoires sont indiqués avec *

Vous pouvez utiliser ces balises et attributs HTML : <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>